In LinkTrust, this is another name for a conversion.

Add Affiliate

The Add Affiliate page allows you to search for affiliates who do not have the campaign assigned so that assignments can be made. ...more


The ADID is the parameter used on your Tracking URL for creative tracking.  It is offen called the creative ID.The ADID is not required on the Tracking URL in order for it to work.  If the ADID parameter is removed, the subID report will show a 0 value for all tracking links missing the ADID.

Additional Data

Additional Data is any data not used by LinkTrust which is appended to the tracking URL using a name=value pair.  When this additional data passes through LinkTrust, it is recorded and displayed for each transaction within the Conversion Details report.  The ability for an Affiliate to pass additional data through LinkTrust can be limited.  By default, LinkTrust doesn't allow additional data on a Tracking URL to be passed to the Advertiser's landing page.


An adjuster is an individual authorized to make transaction and reporting adjustments. For example, if a advertiser's site goes down, an adjuster modifies the reporting to compensate for conversions which occurred during the downtime.

Administrator Account

The administrator account is the user account for the administrator. The administrator account provides administrators with full permissions in the Partner Center.  Administrators may view all campaigns, affiliates, manager information, and reports. Only through the administrator account can you create user accounts and modify account settings.


An advertiser or merchant is the primary supplier of an offer or campaign. They provide the products and services to be sold.

Advertiser Center

The Advertiser Center is a web location hosted by LinkTrust where a advertiser can access campaign reports.

Advertiser Center Customization

The Advertiser Center Customization page allows you to modify your page settings, modify your password settings, and customize the Advertiser Center page. ...more

Advertiser Center Login URL

This is where the login screen is located for advertisers to access their account. This page is hosted by LinkTrust and the header, footer and stylesheet are customizable.

Advertiser Center Log-out URL

This is the destination of the advertiser when they log-out of the Advertiser Center.

Advertiser Center Tokens

Advertiser Center Tokens are name=value parameters that allow you to dynamically insert data into your Advertiser Center templates ...more

Advertiser Details

The Create Advertiser page allows you to create a new advertiser. The Advertiser Details page allows you to view and modify the advertiser's information. ...more

Advertiser Price

The Advertiser Price is the amount of revenue a advertiser will pay for a lead or transaction.


Affiliate Account Posting Instructions

Advanced integration allows you to design your own pages and integrate them with the LinkTrust system. ...more

Advertised Affiliate Payout

The advertised affiliate payout is the default amount paid to affiliates. This usually is the lowest payout possible, because individual affiliate payouts can be configured to override this amount.
Click here for more information about changing affiliate payouts.


An affiliate is a company or person that takes provided marketing content and distributes it to consumers. Affiliates are the source of traffic or data. They are also known as a publisher. Affiliates can log in to the Affiliate Center to get statistics and creatives. Each affiliate has a unique affiliate ID (AFID) that allows LinkTrust to track their respective traffic and conversions.

Affiliate API 2.0 Documentation

This page only relates to the new Affiliate Version 2 API framework, put in affect November 6, 2013, and only affects the list of APIs found below. You can find information relating to legacy 1.0 API framework used previously, in the Partner Center API Settings page. ...more

Affiliate Additional Data Fields

The Additional Data 1 and Additional Data 2 fields, on the Affiliate Details page, are intended for storing miscellaneous affiliate information.  Each field will hold up to 255 characters in each field.

Affiliate Center

The Affiliate Center is a web location hosted by LinkTrust where an affiliate can access campaign creatives, reports and account information.  Some account information cannot be edited by the affiliate. In order to update this information, the affiliate must contact the affiliate manager. ...more

Affiliate Center Customization

The Affiliate Center Customization page allows you to customize the Affiliate Center to your needs. ...more

Affiliate Center Page Customization Tokens

To customize your Affiliate Center HTML with dynamically generated information, use tokens as place holders within your HTML.  When a token is used, LinkTrust replaces the token with the appropriate affiliate specific information.  These tokens are not valid in the style sheet, custom signup page, and Terms and Conditions....more

Affiliate Center Templates

The look and feel of your Affiliate Center can be easily be modified using  templates. 8 templates are available. ...more

Affiliate Commission

Affiliate commission is the amount of money earned and payable to an affiliate.  It can be added to an affiliate's pixel URL by adding [=AffiliateCommission=].

Affiliate Group

Affiliate grouping is an effective way of categorizing your affiliates by either performance or function.  This is an important step in managing affiliate accounts.  As you evaluate either the performance or the type of affiliates function in your network, you will want to visit this function often.  This option allows you to efficiently search and communicate with affiliates.  For example, you may need to send out a mass email to affiliates or quickly search for specific groups of affiliates.  

Example: I have an affiliate that is performing exceptionally well.  This affiliate performs well with any offer they run.  I will apply this affiliate to my Super Affiliate group.  I can now effectively send email thru the "Send Message” function to my Super Affiliate group.  I can also use many other features in LinkTrust when I apply affiliates to appropriate Groups.

Affiliate ID

The affiliate ID is a unique identifying number that represents an affiliate and is generated by the system after the affiliate is approved.  The [=AFID=] token is available in many areas.  When placing the token in one of these areas the affiliate's ID will be populated.

Affiliate ID Pixel Post
This can be accomplished by executing the pixel URL with the campaign ID (CID) and affiliate ID (AFID) appended.  This method is not considered secure because a transaction can be generated simply by knowing the campaign ID (CID) and affiliate ID (AFID).  Due to this fact, the Affiliate ID Pixel Post method can be prone to fraud.  We recommend securing the server's IP address by white listing it in LinkTrust. ...more

Affiliate Manager
An affiliate manager creates new affiliate accounts, views tracking and details for assigned affiliates, and approves or denies new affiliate signups. ...more

Affiliate Pixel

The confirmation pixel created and used by the affiliate for tracking purposes, which also is utilized in LinkTrust tracking.

Affiliate Performance Report

The Affiliate Performance Report is the main report to see the performance and stats related to affiliates. This report is a hierarchical report with Affiliates on the "parent row" (top level) and Campaigns on the "child row" (second level). You can see the Campaign (child row) stats by clicking on the expand icon. ...more

Affiliate Reference ID

The affiliate reference ID is a parameter that carries a unique value designated by an affiliate. The purpose of the affiliate reference ID is to pass information from the affiliate to LinkTrust and then back to the affiliate. The maximum number of characters allowed is 500. ...more


Affiliate Source

The affiliate source is a way to identify how a potential affiliate found your business. 

Affiliate Status

You may enable or suspend an affiliate by using the status button.  When an affiliate's status is suspended, all links for this affiliate will break.

Affiliate Traffic Caps

Affiliate traffic caps allow you to redirect traffic for an affiliate when their approved conversions for a campaign reached the cap amount.  You have the ability to specify the number of approved transactions per day, per month, or in total.  Once the cap is met, LinkTrust will redirect all new clicks to the parameters specified at the campaign level "filters" traffic cap.  All traffic caps are “soft” or approximate caps, so it is recommended that caps are set accordingly. ...more


The AFID or Affiliate ID is a unique identifying number that represents an affiliate and is generated by the system after the affiliate is approved. The [=AFID=] token is available in many areas. When placing the token in one of these areas the affiliate's ID will be populated.


An alias is a field that configured using advertisers posting instructions to send data in the format that is compatible with the advertiser.

All The Time

You can use this feature to send a copy of the lead to an outside destination for the purpose of data replication. Using this feature will cause the channel to play outside the rule which enforces the number of times a lead is sold.  Therefore, enabling this option will cause LinkTrust to attempt to distribute the lead regardless of the Max sale being met. ...more

Allow Affiliates to Request this Offer

The Allow Affiliates to Request this Offer option allows you to make a campaign available to your affiliates. You can enable this option in the Affiliate Center on the Request Offers Page.

Allow Cookieless Tracking (IP Backup)

Cookieless tracking is a feature that can increase your tracking accuracy by approximately 5-10%. By default, this feature is enabled. If this feature is disabled, a advertiser may report higher sales conversions then appear in LinkTrust and consequently to an affiliate.

Allowed Traffic Types

Allowed traffic type is the type of traffic that can accept for an offer. ...more

Alternate ID

The Alternate ID field, located in the affiliate's details, can store a custom affiliate ID.  This allows you to store and pass your own custom affiliate specific ID from LinkTrust to your CRM or website landing page. Adding the token [=AltID=] to a campaign’s Tracking URL or Landing Page URL automatically populates your specific alternate ID value to the URL. Since this field can be used as a token in URLs, only URL friendly characters can be saved in the Alternate ID field.  This alternate ID does not replace the AFID name value pair on the affiliate's Tracking URL.

Alternate Landing Page

The Alternate Landing Page is a creative-specific landing page.
For example, if you want a Spanish creative to redirect to a Spanish landing page for a advertiser, then you enter the Spanish landing page URL in the alternate landing page field as an alternate landing page.  All other creatives for the campaign are still redirect to the landing page configured in the campaign settings.


An application programming interface (API) is a set of functions, procedures, methods or classes that an operating system, library or service provides to support requests made by computer programs.  Use APIs to access and change information in LinkTrust without logging in to the Partner, Affiliate or Advertiser Centers.  Programming experience is required to make use of APIs.
LinkTrust provides basic reporting and advanced management APIs.  An allotment of basic reporting API calls come free of charge with your LinkTrust license.  Additional API calls beyond your free allocation carry an individual transaction or call fee.  Advanced API calls have transactional fees.  Download the API documentation from within your account by logging in and clicking API's.

API Framework - v1.0

The LinkTrust Application Programming Interface (API) provides a programming interface to its customers for a fee. LinkTrust APIs allow you to submit queries for monthly usage reports, to modify account settings and to extract and export transactional data for backup or use outside of the LinkTrust System. ...more

Partner Center API 2.0 Documentation

This document contains information specific to the Version 2 of the LinkTrust Partner API's.  It covers the basic information needed to use the APIs and is meant for a technical audience desiring to integrate with the LinkTrust system. The General Information section should be read prior to reading any of the specific API information. ...more

API Rights

The API Rights page allows you to view and modify API rights for the API key. ...more 

API Terms and Conditions

There are API terms and conditions that must be agreed to before you can create API keys.  Please contact to complete this process.

Approved to Qualified Percentage

The column allows users to see the relationship between approved and qualified transactions/conversions. The amount is calculated as Approved / Qualified[Conversions] = %

Approved Transaction 

An approved transaction is a transaction that is approved and accepted for the campaign. An approved transaction is a qualified transaction/conversion that you have decided to pay for. An approve transaction becomes a business decision to pay the affiliate commission for the transaction. ...more


Authorized refers to the action taken to allow an affiliate to run a campaign.

Auto-Approve Qualified Transactions

The auto-approve qualified transactions option allows LinkTrust to automatically approve transactions for payment to affiliates.

Auto-Approve Requests

The auto-approve requests option allows you to automatically approve an affiliate to run a campaign after they have requested it.  If this option is disabled, affiliate requests must be manually approved.

Average eCPM

Average eCPM
 means average estimated cost per mille. This value is calculated using an affiliate's Star Ratings eCPM.

Average Star Rating

An average star rating is the average of all star ratings placed by your affiliates.





Block refers to an action taken against an affiliate for a particular campaign.  If an affiliate is blocked for a campaign, their traffic is automatically redirected to an alternate location that has been configured for the campaign. The traffic is not allowed to continue to the advertiser's landing page.  Affiliates can still view blocked campaign statistics in the Affiliate Center, but they cannot retrieve creatives and links.  You can use the mass action feature to unblock one or multiple affiliates at once or you can go to the Assigned affiliates of a campaign from the campaign details page and unblock a single affiliate. Once an affiliate has been unblocked, their traffic will go through to the landing page.

Bonus Commission

Bonus commission is a percentage amount of the commission paid to an affiliate.  The percentage is based on the earned commission of a referred down line affiliate.  The amount is not taken out of the referred down line affiliate's commission.




Calculated Field

This field type does not capture values.  Calculated fields create a value by calculating a formula. (e.g. calculate an age from a date, determine the next pay day from a pay date and pay period, determine a debt to income ratio, combine/separate phone number digits) ...more

Call Pixels

CallPixels assigns a toll-free number to each of your campaigns (per affiliate/subaffiliate), which can then be placed on banners, landing pages and other ads. CallPixels then screens callers and seamlessly forwards leads to your inbound call-center. More importantly, CallPixels integrates incoming calls with reports in LinkTrust, each call is reported as a click and each sale as a conversion.


campaign is a series of advertisement messages that share a single idea and theme that make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

Campaign Description

campaign description gives descriptive information about a campaign; This is helpful for affiliates when learning more about the campaign.

Campaign Group

Campaign grouping is an effective way of categorizing your campaigns by either performance or function. This is an effective way of isolating campaigns into sub-sets for searching and reporting.  For example, you may want to watch the performance of a set of campaign in your account.  By grouping these offers together, you can quickly review these offers, as a group, in the Campaign Performance report. Campaign groups are fully customizable.  If you would like to customize your campaign groups, select Campaigns > Select Manage Groups.

Campaign ID

The campaign ID (CID) is a unique number given to each ad campaign within LinkTrust.  Where available, use the [=CID=] token to populate this value in the Partner Center and the Affiliate Center.

Campaign Manager

campaign manager is the individual who oversees the implementation and management of an ad campaign.  Campaign managers have permission rights to do the following: Create new campaigns, view affiliate details of their assigned campaigns and modify their assigned campaigns. Only an administrator can assign an existing campaign to a campaign manager. 

Campaign Manager Performance Report

The Campaign Manager Performance Report lets you see the performance of Campaign Managers. This report is a hierarchical report with Campaign Managers on the "parent row" (top level) and Campaigns on the "child row" (second level). You can see the Campaigns (child row) stats by clicking on the expand icon. 

Campaign Name

The campaign name is the name of the campaign in the Partner Center.  The campaign name is also the campaign title in Publish to Affiliate Center. Your affiliates see the campaign title when they access their account.  If you choose to change the campaign title in Publish to Affiliate Center, the name of the campaign in the Partner Center located in Campaign Settings does not change.

Campaign Performance Report

TThe Campaign Performance Report is the main report to see the performance and stats related to campaigns. This report is a hierarchical report with Campaigns on the "parent row" (top level) and Affiliates on the "child row" (second level). You can see the Affiliates (child row) stats by clicking on the expand icon. 


Campaign Status

The campaign status shows the current state of a campaign. You can control the current state of a campaign in the Partner and Affiliate Centers. The status also effects the redirection of traffic. ...more

Campaign Thumbnail

A thumbnail can be uploaded for each campaign which will be displayed in the Affiliate Center on the Request Offers and My Offers pages.  You have the option of creating a link to an image you host (in which case LinkTrust will "live link" to the image) or upload an image you have prepared (which will be hosted by LinkTrust).

Campaign Title

The campaign title is the name of an offer or a campaign in the Affiliate Center and Advertiser Center.

Campaign Traffic Caps

Campaign Traffic Caps allow you to speciffy the number of approved conversions allowed for a specific campaign.  You have the ability to specify the number of approved transactions per Day, per Month, or in total.  Once the cap is met, LinkTrust will redirect all new clicks to the parameters specified at the campaign level "filters" traffic cap.  All traffic caps are “soft” or approximate caps, so it is recommended that caps are set accordingly. ...more

Campaign Type 

The campaign type, such as, "Cost per Click" identifies the type of advertising campaign being deployed. 

Cap Notifications

Cap Notifications allow partners and affiliates to receive an email when a campaign or affiliate cap is near or at the selected percent threshold. ...more


Limits placed by the advertiser on the number of conversions allowed per day, related to operational capacity.


The Cashier is where you can access the LinkTrust payment site where you can download invoices and make payments (aka Customer Hub).  This site requires a special login usually given to your accounting department as part of your account setup.  If you have don't know your login to this area, please contact


Categorize your campaign for improved searching and reporting in the Partner Center and Affiliate Center. ...more

Change Payout 

Change payout refers to the changing of an affiliate commission for a specific campaign.

Channel Caps

Use channel caps to control the number of leads being sold to a channel.  Channel caps can be set on the number of leads accepted by a channel as well as the amount of revenue generated by a channel. ...more

Channel Response

In order for LinkTrust to know whether a buyer accepted or rejected a lead, LinkTrust must know what to look for in the response after a lead is sent.  Use this page to configure the channel so it can interpret responses returned from the buyer. ...more

Channel Settings

Channels can be configured to work in a variety of ways depending on your business needs. ...more


In the Affiliate Center, each offer has its own Campaign ID or Offer ID.  The system denoted this as "CID."  The "CID" is also referenced in the tracking URL.  This ID number must be present in the Tracking URL for the URL to track properly.

Click ID

The click ID is a unique number associated with individual clicks.  The click ID can be passed to the landing page of a advertiser.  If it is passed back to LinkTrust on a confirmation page pixel, LinkTrust will use it to track conversions and disregard the presence of a cookie.

Click Through Rate (CTR)

The click-through rate (CTR) is a way of measuring the success of an online advertising campaign. A CTR is calculated by dividing the number of users that clicked on an advertisement on a web page by the number of times the advertisement was delivered (impressions). For example, if a banner advertisement was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), the resulting CTR would be one percent.

Click to Approved Rate

The click to approved rate is the rate at which conversions have been approved based on the number of clicks.


click is the action of a computer user moving a cursor to a certain location on a screen (point) and then pressing a mouse button, usually the left one (click), or other pointing device. Each time your affiliate tracking URL is executed, the number in the C column will increase.

Clicks Filtered Due to Geo-Targeting

Click traffic that was filtered and redirected due to the configured Geo-targeting filters associated with the campaign will appear in the C (Geo) column.  The "C" stands for click and the value in (parenthesis) represents that reason the click was filtered.  To configure the redirected location for clicks, go to the Campaign Filters page for the campaign.

Clicks Filtered Due to Gray Listed IP

These stats do not display in the black listed IP tracking stats since black listed traffic is immediately dropped.

Click Listing

The click listing report allows you to browse raw click data. After the report is run, the results can be further narrowed/filtered by day and by hour.  This is done by clicking on the underlined numbers for a day or hour. 

Click Summary

The click summary report allows you to view click analytics and trend data. It's also a quick and effective way to view or download certain types of click data. There are two different "views" of the Click Summary report: ...more


The commission is the total amount of money to be paid to an affiliate.

Confirmation Page

The Confirmation Page is the page presented by a advertiser to a consumer after a sale has been completed.  It is also commonly referred to as a Thank You page.  Tracking pixels should be place on the confirmation page within the BODY tags by a advertiser.

Conversion Type

These methods are how conversions are tracked in LinkTrust. Conversion types include; Cookie (Client-Side, IP Backup (LinkTrust IP and User Agent Database, Secure Pixel Post (Click ID Pixel Post), and Unsecure Pixel Post (AFID Pixel Post.


A conversion is a sale or completion of the last step in a sales process.


HTTP cookies, or more commonly referred to as Web cookies, tracking cookies or just cookies, are parcels of text sent by a server to a Web client (usually a browser) and then sent back unchanged by the client each time it accesses that server. HTTP cookies are used for authenticating, session tracking (state maintenance), and maintaining specific information about users, such as site preferences or the contents of their electronic shopping carts. The term "cookie" is derived from "magic cookie," a well-known concept in UNIX computing which inspired both the idea and the name of HTTP cookies. 

Cookie Life

The cookie life is the length of time before a cookie will expire on a consumer's machine, rendering it invalid.  For popular high traffic offers shared by other networks, a shorter cookie life span is suggested to help prevent false positive conversions from tracking due to other networks which may have sent a consumer to the advertiser's site during the time that your campaign's cookie was still valid. If tracking by ClickID, the Cookie Life span dictates the length of time that Click ID only if the click ID was extracted from a cookie.  If you pass the ClickID to the advertiser via the Landing Page URL, then the ClickID lifespan is a rolling 90 days.

Copied Fields From Campaigns

Copying from a connection allows you to copy settings and information of a campaign belonging to another LinkTrust partner to whom you have a Connection with. ...more



Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the creative. 

CPA Detective (Forensiq)

CPA Detective, a 3rd party service, facilitates affiliate fraud detection and risk management.  This service is best used by placing the CPA Detective code into the Pixel section for the campaign. ...more


Cost per click (CPC) or Pay per click is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertiser website. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism. 


Cost per Lead (CPL) or Pay per lead is a method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used. It can be compared to other advertising methods that require the advertiser to respectively pay for clicks, sales and actions generated through a marketing venue. 


Cost per impression, often abbreviated to CPI or CPM, is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with creatives such as web banners, text links, e-mail spam, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis. 

CPI and/or Flat rate advertising deals are sometimes preferred by the publisher/webmaster because they will receive a more consistent fee proportional to the amount of traffic.

Today, it is very common for large publishers to charge for most of their advertising inventory on a CPM or basis. A related term, effective cost per mille (CPM), is used to measure the effectiveness of advertising inventory sold (by the publisher) via a CPC, CPA, or CPT basis.


Creatives are the materials for advertising use.  Generally, these materials are provided to affiliates for the purpose of advertising.

Creative ID

The creative ID (ADID) is a numeric value that represents a particular creative.  The ADID is automatically generated and added by LinkTrust into creatives.  The ADID allows for performance reporting by creative.

Creative Tokens

Creative tokens are used as place holders for dynamic information.  By placing a token in your creative code, LinkTrust will replace it with the appropriate data value when an affiliate gets the creative in the Affiliate Center....more

Creative Type

Creatives may come in the form of banner ads, HTML or text links. LinkTrust supports many creative types. 

Creative Types include:

  • HTML
  • Text - alphanumeric characters only (Non-HTML)
  • Custom Banner - Custom HTML
  • Simple Banner - Enter the banner image URL and LinkTrust creates the HTML code automatically.
  • Popup
  • Button - Custom HTML
  • Flash - Custom HTML (Flash files must be hosted on webserver)

Custom Conversion Parameters

Parameters that allow you to append specific values onto a confirmation pixel which will modify the transaction and allow for customized conversions. ...more

Custom Pricing 

Traffic with custom affiliate payouts or advertiser revenue is grouped together on a single line within Reports.  This is also true for traffic from your selected test affiliate. Impressions, clicks and conversions associated with a custom sub ID payout/revenue, custom creative payout/revenue or advertiser revenue override displays in the Custom row in Reports. ...more

Custom URL

Custom URL is a URL that you specify. Only use this option if you know what you are doing!



Daily Breakout Report

The Daily Breakout Report displays statistics for each day in the selected date range

By default, this report shows the stats for all campaigns across all affiliates for yesterday's date.  Showing yesterday's stats by default reduces the load on LinkTrust servers since traffic for today is calculating in real-time.  This report also displays in Summary View.  To see more detailed information, select Detailed View from the dropdown.  To export this report, click the Extract icon (Excel).

Data Feed

Process for users to received fresh data from data sources.

Data Fields

This page allows you to create and manage data fields for your campaign.  A data field is a specific piece of information to be collected by LinkTrust.  Some data is created by LinkTrust or is required in order for LinkTrust to work. ...more

Data Retention Policy

Data retention is a complicated balancing act.  We understand that maintaining our customer’s data is important to normal business operations.  LinkTrust has developed a data retention plan that provides an effective balance for our customers. ...more

Date Field

This field type should be used for capturing a date or date/time.  The date submitted must be in US format (e.g. MM/DD/YYYY, MM-DD-YYYY, etc.).  Dates are then converted to your choice of 33 standard date and time formats.  (e.g. 05/17/2013,  17 May 2013, Friday May 17, 2013) ...more

Default Campaign Settings

The Default Campaign Setting page allows you to configure a set of campaign settings that will be allied for all new campaigns created. ...more

Default Downline Bonus Commission

The Default Downline Bonus Commission is credited to the referring affiliate's commissions.  The percentage is multiplied by the commissions of the referred affiliate (Downline Affiliate). 


John referred Cindy to your network using his Referral Link.  Cindy generated $1,000 in commissions last month.  If the Downline Bonus Commission is set to 5%, then John will get $50 ($1,000 x .05) added to his commissions for the month.  This $50 bonus is not taken from Cindy's commissions, but is paid for by you.  Tierd commission bonuses can be viewed in the Affiliate Commission Report as an extra line item for each affiliate if the bonus is greater then zero.

Note: The referral link John used is http://(Your_Affiliate_Center_URL)/Welcome/LogInAndSignUp.aspx?SAFID=(John's Affiliate ID).  This link can be made available within the Affiliate Center.

Distributed Denial of Service Protection (DDoS)

DDoS is short for distributed denial-of-service. A DDoS attack is an attempt to make a computer resource unavailable to its intended users. Although the means to, motives for, and targets of a DDoS attack may vary, it generally comprises the concerted, malevolent efforts of a person or persons to prevent an Internet site or service from functioning efficiently or at all, temporarily or indefinitely. ...more


The Distribution Page allows you to manage how leads will be distributed.  This is done by ordering tiers and the channels. Drag and drop available channels into any tier. Changes are saved instantly and take effect in real-time. ...more


A unique name that identifies a website; may represent one or more IP addresses.


A clone, copy, or double.



Earnings per Click - EPC

Earnings per Click (EPC) is a mathematical formula used to determine the commissions earned per click in online advertising. It can be calculated by taking your commissions and dividing it by the total number of clicks. ...more

eCPM (Estimated Cost Per Mille)

Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT), is a commonly-used calculation in online advertising based on impressions. In Latin mille means thousand, therefore, CPM means cost per thousand. Radio, television, newspaper, magazine, Out-of-home advertising and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM). It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad.

Edit Payout

Select this option to edit the payout amount for an affiliate, change whether their qualified transactions/conversions should automatically be approved for payment and whether they participate in channel payout overrides (Corporate License).

Email Settings

The Email Settings page lets you configure support emails, mail servers, and affiliate email templates. ...more

Email Template Tokens

To customize your Affiliate Center HTML, you can use a variety of tokens as place holders within the HTML templates. ...more

Email Verified

When a potential affiliate submits an application, LinkTrust may email them a link which they must click to verify that they actually have access to the email they used to sign up with. Once they click the link in their email, the date and time of this event is displayed. In order to turn this feature on, the [=EmailConfirmation.Link=] token must be used in the Application Submitted email template in the Email Settings are on the Home Tab. If you don't see this option, you may not have user access. Please see your system administrator.

Enable Creative

When a creative is enabled, it is available to affiliates. To hide creatives from affiliates for a campaign, uncheck this option.

End Date (Expiration Date)

When an offer is about to expire, it is important to place an expiration date in the campaign settings. Once a date has been selected, the campaign will expire at the beginning of that day.


Expiration On Date: Aug 18, 2011

The affiliate's tracking links will cease to work at 12:00 AM, Aug 18, 2011.  If you would like to have an offer expire on Sept 15, 2011, the date will be Sept 15, 2011.

Once the campaign expires, you can redirect all traffic by utilizing the Expired Redirect drop down menu.


EntroPay ( makes affiliate payouts instant and hassle-free with virtual Visa cards. Issued in real time under the trusted Visa brand, EntroPay cards give affiliates immediate access to their cash. No more waiting on checks, wire transfers, physical cards or ACH verification. Use EntroPay to send payouts in any amount, anywhere in the world for one low fee. ...more

Estimated Cost Per Click (ECPC)

Estimated Cost Per Click (ECPC) is the amount spent divided by the number of clicks in the 'C' column.

Expired Redirect

Once a campaign expires, you can select four options for any expired redirect traffic still coming through.

Option 1: "None" - By selecting this option, all residual redirects will not work.  The consumer will receive a HTTP 404 Error.

Option 2: "Campaign" - Selecting "Campaign" will allow you to redirect the expired traffic to another campaign within your account.  **Note** - If this expired traffic converts in the new campaign, LinkTrust will not credit the affiliate with the conversion.  The affiliate will not see the conversion.  If you wish to give credit for the conversion on this expired traffic, you must approve the affiliate for the converting campaign.

Option 3: "URL" - Selecting "URL" will give you the option of redirecting the consumer straight to another web page through a URL.

Option 4: "" - This option allows you to redirect your expired clicks that you are not able to monetize from your own efforts.  LinkTrust has partnered with and traffic will be redirected to offers at You may receive a credit towards your account fees for your traffic based upon sales results from your clicks to

Expires Between

Expires Between is a search criteria allowing you to search by campaign expiration dates.



Feature Offers

The Feature Offers page allows you to view the details of the featured offer. ...more

Filtered Clicks

Clicks that have been filtered by LinkTrust due to the campaign filters configured in your account appear within these report columns

  • Duplicate IP Address Filter. C (Dup) 
  • GeoTargeted Filter. C (Geo)
  • The Campaign has expired. C (Exp)
  • Blocked/Blacklisted IP Address(es). C (IP)
Filtered Expired Clicks - C (Exp)

The 'C' stands for 'Click' and the value in parenthesis represents that reason the click was filtered. The Click (Exp)iration column identifies click traffic from the following events

  1. Any traffic/clicks going to a campaign with a status of Dead/Expired will be recorded in the C (Exp) column in reporting.
  2. Any traffic/clicks going to a campaign with a full cap will be recorded in the C (Exp) column in reporting.

You can configure the redirected location for these clicks on the following pages in LinkTrust.

  1. Campaign Settings Expiration Information 
  2. Campaign Filters Traffic Caps Location (Campaign and Affiliate) 
Filtered Leads

Leads that have been filtered by LinkTrust due to invalid data or other parameters that were configured for the campaign appear in a breakout report.

Filtered Leads may be caused by:

  • Dropped - Insufficiant data sent to LinkTrust to capture the lead. (Invalild Campaign ID (CID) and/or Affiliate ID (AFID).
  • No Coverage - Rejected by all channel rules.
  • Rejected (Filtered)
  • Returned (Post Back)
  • Scrub - this is the percentage rate at which leads are returned by merchants.

The Filters page allows you to set filters for your campaign. You can determine how approved and unapproved transactions are handled. You can also set up redirection for the unapproved traffic. After you make your changes, select Update. ...more


Financials is a multi-column header in most reports. It includes the following statistics:

  • eCPM (see eCPM)
  • EPC (see EPC)
  • Revenue  - Money generated from Advertiser
  • Commission - Money payable to Affiliate
  • Margin - The difference between the Revenue and Commissions
  • Default Payout (sometimes) - The default affiliate payout for the campaign
  • Average Payout (sometimes) - The average affiliate payout.
Force Affiliate Payout

You can set the Affiliate Payout by putting “&ap=0.00” on the string in a confirmation pixel.

The “ap” (for Affiliate Payment) can be upper or lower case (e.g. “&ap=2.99” or “&AP=2.99”)
You must use a decimal for cents (e.g. “&ap=4.25” would be $4.25 and “&ap=425” would be $425.00)

Force Advertiser Payout

You can set the Advertiser Revenue by putting “&mp=0.00” on the string in a confirmation pixel.

The “mp” (for Advertiser Payment) can be upper or lower case (e.g. “&mp=4.99” or “&MP=4.99”)
You must use a decimal for cents (e.g. “&mp=4.25” would be $4.25 and “&mp=425” would be $425.00)

Force Transaction Approval

You can dynamically force LinkTrust to approve or unapproved a transaction by putting “&a=y” or “&a=n” on the string

y - Approve Transaction
n - Unapproved Transaction

Formulas allow for expanded functionality within lead, tier, channel and alias rules.  Use formulas to create a custom rule, data field or alias value.  Formulas can be nested (one formula within another) to create complex calculations. ...more

Fraud Check

You can gain insight on potential fraudulent affiliates using the LinkTrust Affiliate Fraud Scoring System. Each time a new affiliate signup is entered into the system, three separate “non-mystical” and clear-cut numbers will be provided for the new affiliate.

• Duplicates – The system will check against all existing Affiliates accounts in your Partner Center and give the number of matches found.

• Suspended – The system will check against all of the Suspended Affiliates across the entire LinkTrust system and provide the number of matches found.

• Denied – The system will check against all of the Denied Affiliates across the entire LinkTrust system and provide a number of the matches found.

Fraud Score Details

The Fraud Score Details page allows you to determine any possible fraud or account discrepancies based on the matching of account details. ...more


Fraudlogix is a complete affiliate fraud detection suite. This service is best used by placing the Fraudlogix code into the Pixel section for the campaign. However, you may also use the Transaction Details API. ...more

Free Form Field

This field type should be used for capturing simple alphanumeric text.  Use this field only when all other fields do not apply. (e.g. name, address, color, description) ...more

From (Support Name)

This is the name of the sender as it appears in the email messages sent to affiliates from your LinkTrust account. This value is used as the default reply name for emails sent to an affiliate when they submit an application, are accepted or rejected to your network..

From Lines

From lines refers to the text that is authorized to be used in the from line of an email when advertising this campaign.




Geo-Targeting is the method of determining the physical location of a consumer and redirecting the traffic to an alternate location based on their location. LinkTrust uses the IP Address to locate the geographic location (country) of consumers when redirecting traffic.

Get Offer

The Get Offer page allows you to get offers from advertisers that you may or may not be affiliated with. ...more

Global Pick Lists

This feature allows you to create a list which can be associated to any data filed or used in a rule across all campaigns.  A pick list is a list of values.  When using a pick list as a data field, the system will automatically validate to ensure that submitted values match with values in the pick list.  When creating a formula or a rule, the formula can ensure a value is or is not in a pick list.

The most common uses for a pick list are:

  1. Zip (Postal Codes)
  2. States
  3. Providences
  4. Countries
  5. Clothing sizes
  6. Available colors
  7. Automobile Makes and Models
  8. Gender
  9. Products

Note:  To facilitate optimal performance, pick lists are replicated to servers which handle traffic every two (2) minutes.  This means that your changes may not take effect for as long as two minutes after you save the list.

Global Pixel

A generalized pixel option in LinkTrust, used for all of a client's campaigns. Limited to one (1) per client.

Gross Transactions/Leads

Gross Transactions is the pre-filtered, raw or total amount of transactions recorded. This only relates to lead generation campaigns. Pixel tracking campaigns do not have a gross value.


Gross refers to the ability to place affiliates into specific groups.  This increases your ability to send group specific email, view group specific reporting and update affiliate accounts by group.




An acronym for HyperText Markup Language, is the predominant markup language for Web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as links, headings, paragraphs, lists, and so on — and to supplement that text with interactive forms, embedded images, and other objects. HTML is written in the form of tags, surrounded by angle brackets. HTML can also describe, to some degree, the appearance and semantics of a document, and can include embedded scripting language code (such as JavaScript) which can affect the behavior of Web browsers and other HTML processors.




The ID in this column represents the Campaign ID or CID.


IFrame (from Inline Frame) is an HTML element which makes it possible to embed a HTML document inside another HTML document. ...more

Impression Pixel

The impression pixel is a piece of code that tracks the views of a creative on a website. LinkTrust can place this code into creatives for affiliates by placing a token  in the creative. When viewed through the Affiliate Center, the Token is replaced with the appropriate HTML pixel code which tracks impressions.The Impression Token appears as [=ImpressionPixel=] in creatives within the Partner Center.

Impression URL

The Impression URL is a token for creatives that when viewed through the Affiliate Center, is replaced with the URL that tracks impressions.The Token appears as [=ImpressionURL=].


An impression is a single occurence of an advertisement or creative displayed in a web browser. Each time an advertisement loads onto a users screen, the ad server may count that loading as one impression. ...more

Insertion Order

An Insertion Order (IO) is a document issued by an affiliate or advertiser to indicate the type, quantities and agreed prices for products or services. Sending an IO to a supplier constitutes a legal offer to buy products or services.

IP Address

An internet protocol (IP) address is a numerical identification (logical address) that is assigned to devices participating in a computer network utilizing the internet protocol for communication between its nodes. Although IP addresses are stored as binary numbers, they are usually displayed in human-readable notations, such as (for IPv4), and 2001:db8:0:1234:0:567:1:1. ...more

IP Blacklist

The IP blacklist is an account level IP filter to allow you to block fraudulent activity. The system will drop all traffic which comes from matching blacklisted IPs. An HTTP 403 status code will be returned by the web server no stats will be recorded in LinkTrust.




JavaScript is a scripting language most often used for client-side web development. It was the originating dialect of the ECMAScript standard. It is a dynamic, weakly typed, prototype-based language with first-class functions. JavaScript was influenced by many languages and was designed to look like Java, but be easier for non-programmers to work with.

Although best known for its use in websites (as client-side JavaScript), JavaScript is also used to enable scripting access to objects embedded in other applications (see below).

JavaScript, despite the name, is essentially unrelated to the Java programming language, although both have the common Csyntax, and JavaScript copies many Java names and naming conventions. The language was originally named "LiveScript" but was renamed in a co-marketing deal between Netscape and Sun, in exchange for Netscape bundling Sun's Java runtime with their then-dominant browser. The key design principles within JavaScript are inherited from the Self and Scheme programming languages.

"JavaScript" is a trademark of Sun Microsystems. It was used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.

Jounce Integration

Jounce is the informational hub for affiliate marketing, as well as the home of the new Jounce search engine. The first of its kind, Jounce search is able to query affiliate networks that list commissionable offers and return them as search results, providing affiliate marketers with detailed information about the offer. We're integrated with Jounce to allow your LinkTrust campaigns to be listed within Jounce's exclusive listings.



Landing Page

The Landing Page is the webpage presented by a advertiser to consumers. Generally, it is the first page consumers see in the process of making a sale. To pass data to a advertiser's website, append landing page tokens.

Landing Page Tokens

A variety of tokens can be used to pass data from LinkTrust to your advertiser's landing page. If you place a token as a value in your landing page URL, LinkTrust swaps out the token dynamically and replaces it with the actual value. ...more

Landing Page URL

The Landing Page URL is the internet location where consumer traffic should go. This normally refers to the URL of the website provided by a advertiser for the purpose of generating conversions.

Lead Gen Campaign

A type of campaign in LinkTrust that supports lead management and tracking. Used to capture and distribute leads.

Lead Poster

The Lead Poster is a PC desktop application that allows you to send data or tracking information to LinkTrust campaigns from a tab delimited text file. ...more

Lead Posting Instructions

These instructions are intended to help with getting lead data to be submitted to the campaign.  If you are allowing affiliates to host their own forms where consumers will submit data, a public version of these instructions is available via the "Public Posting Instructions" link. ...more

Lead Responses (Settings)

The Responses Page allows you to configure some basic settings which control how LinkTrust will handle lead data posted as well as the response back to consumers when they submit their lead. ...more

Lead Rules

The Lead Rules page allows for the creation of rules which determine if the lead submitted contains necessary data.  These rules are evaluated in the order in which they appear on the page.  Click and drag any rule to change its order.  When a rule fails, the consumer will be redirected to the Rule Validation Failure Response location. ...more

Lead Status

Each lead transaction in LinkTrust receives a status automatically. ...more

Lead Submission Responses

The default response format is based upon the format of the data submitted.  For instance, if you post via query string or form post, a redirect URL will be returned.  If a lead is submitted via XML, an XML response is returned.  If a lead is submitted via JSON, a JSON response is returned.  However, The response format can be specified by appending one of the following parameters to the Post URL: ResponseFormat=redirect, ResponseFormat=xml, ResponseFormat=json. ...more

Leads/Gross Transactions

Leads is the pre-filtered, raw or total amount of transactions recorded. This only relates to lead generation campaigns. Pixel tracking campaigns do not have a gross value.

Lime Light CRM

The Lime Light CRM platform is more than just a CRM, they are the leading provider of continuity base processing and campaign management. They understand the unique needs of a direct response marketer and provide flexibility and transparency to increase your return on investment. 

Link Generator

The Link Generator page allows you to create links between campaigns and affiliates. ...more


As an industry-leading email service provider, ListMarketer offers cutting edge high-performance email marketing and delivery solutions for reducing costs while increasing deliverability and profitability for online publishers. 

Logo Image

Logo Image can be shown in the Affiliate Center next to a campaign. This image should be 75x30 pixel in dimension.

Logout URL

The logout URL is the web destination that affiliates should be redirected to when they logout out of the Affiliate Center. The logout URL should begin with http://.


Logs record the actions performed by an affiliate, advertiser, or LinkTrust user. Logs are available to administrators only. Individual log records are for a maximum of 12 months.  


Manage Affiliate Groups

The Manage Affiliate Groups page allows you to add and re-assign your affiliate groups. 

Manage Campaign Groups

The Manage Campaign Groups page allows you to add and re-assign your campaign groups.

Manage Tax Documents

Affiliates can now digitally sign their W-8/W-9 tax documents via an email link or the Affiliate Center ...more


Manager refers to the person in charge of or responsible for something.


The margin is the difference between the report revenue and commission, or the money earned from a advertiser/advertisers and paid to publishers/affiliates. It is the calculated net amount of money earned by the partner.

Mass Action

The Mass Action page allows you to create a mass action to assign, unassign, block, or change payouts for affiliates by campaign. The benefit of using mass action is that it allows you to perform the same operation of many affiliates only one time, cutting down your redundant workload and saving you time. ...more

Mass Affiliate Payout Change

The Mass Affiliate Payout Change page allows you to change the payout for a campaign or all the affiliates of a campaign. 


This is the length of time in days that an affiliate has been a part of your network. This may be useful in determining whether an offer should be given to an affiliate or not.

Merchant Reference ID

The Merchant Reference ID is any value designated by an advertiser. This value is consequently made available within reporting and on affiliate pixels for each conversion. By appending "&merchantreferenceID=value", LinkTrust will designate that this value is special and may be placed as a token onto the affiliate's pixel URL or exported from reporting in the Affiliate Center and the Partner Center.

Advertiser Revenue

Revenue is the money paid by advertisers or advertisers for each successful transaction.

Mobile Application Install Tracking

Mobile tracking allows a client to track the installs of a mobile application by passing the device ID and the device IP address to LinkTrust. ...more


This column denotes whether a transaction has been changed or updated by a user after it was tracked in LinkTrust.

 My Saved Reports 

 LinkTrust is in the process of improving the reports in the Partner Center (Fall 2013). Over the next few months, each of the reports will be getting new features, including the following... more 



New User Account

The New User Account page allows you to configure user account features such as account information, authentication and contact type etc. ...more

Non Encoded URL Token

This token allows you to append an entire URL onto your tracking link which LinkTrust will use to redirect the consumer to the landing page of the campaign. ...more


Nonqualified Transactions are the transactions that have been filtered. Only transactions that pass filters are considered qualified, all others are nonqualified. In the case of Data Delivery, a nonqualified transaction can be one in which a lead originally qualified, but was rejected by all available channels and advertisers.

Notice: Potential Inaccuracies During Statistics Calculation Window

At the start of each hour the system calculates all the statistics which were tracked during the previous hour and saves these to the roll-up reporting database. During this small window of time, about seven (7) minutes, stats for the previous hour of traffic will not be included in reporting. ...more

Number Field

This field type should be used for capturing numeric values with no symbols.  (e.g. age, annual income, number in household)  This field is not recommended for phone numbers where special characters are submitted with the number.  If you are separating the phone number into three distinct fields, do not use this field for the phone suffix since a suffix can start with a 0 which will be removed when this field captures the data. ...more





In LinkTrust, this is synonymous with campaign.

The Offer Logo or Logo Image URL allows you to brand your offers which are placed in the OfferBoard or Affiliate Center. Adding a logo to an offer will allow affiliates to locate the offer they are looking for more quickly. ...more

Offer Name

The offer name is the name given to the offer. If you have any trouble with a campaign, it is the name that should be used when speaking to a support person.

Offer Ratings

The Star Rating System is a rating system that allows affiliates to rate, add comments, and place their estimated cost per mille (eCPM) for an offer that they are assigned to. The star rating, comments and eCPM are available to the affiliate and campaign managers for each campaign in the Partner Center. ...more

OfferVault Integration

OfferVault is a premiere offer listing service where you can compare over 20,000 offers and payouts from top affiliates and CPA networks. We're fully integrated with OfferVault to allow your LinkTrust campaigns to be automatically listed within OfferVault's exclusive listings. ...more

Optional Code Tokens

These tokens are placeholders for dynamic information and can be inserted into your optional code. These placeholders will be replaced with the appropriate value prior to your code executing on the confirmation page. ...more

Optizmo Integration

OPTIZMO™ is a web-based application, providing Advertisers/Advertisers an automated system to manage email Suppression Lists. OPTIZMO™ provides a CAN-SPAM safeguard by ensuring that ALL opt-out requests are tracked, and honored in ALL mailings, whether it is a third party mailing list, current company opt-in list, or any list in which a customer can possibly receive unwanted email. ...more



Partner Center

The Partner Center is a web location hosted by LinkTrust where a partner can set up and report on everything within the system. It allows access to all of your campaigns, advertisers and affiliates.

Partner Revenue

Partner Revenue is the amount of money generated for the transaction.

Pay Per Install

An industry term for cost per install (CPI) pricing as an advertising model.

Payment Details

The Payment Details page allows you to enter, search, and export affiliate payment information. ...more

Payment Types

Payments can be issued in three different ways: by check, with direct deposit or through a wire transfer. ...more


Payoneer develops, manages and markets co-branded prepaid MasterCard® cards as a payment solution for affiliates receiving payments from their networks. As an MSP with MasterCard, Payoneer’s core product allows Affiliate Networks to pay large numbers of affiliates around the world, efficiently and securely, directly to their prepaid MasterCard cards. ...more


The payout is the amount of commission earned by an affiliate for each approved transaction.

Payout Type

Payout Type denotes the method of payment for an offer.

CPC - Cost per click.

CPA - Cost per aquisition or sale.

CPL - Cost per lead completed.

CoReg - Cost per CoRegistration or Lead captured.


PayQuicker, LLC ( is an Internet-based, global-payment gateway. PayQuicker’s exclusive online portal solution simplifies and streamlines the payment process, while significantly reducing transaction costs and assuring quicker payments. ...more

Pending Affiliate Applications

The Pending Affiliate Applications page allows you to search for pending affiliate applications, view affiliate account details and accept or deny affiliate applications (individually or as a group). …more

Pick List Field

This field type should be used when you want to enforce a limited set of valid values which the field should accept.  (e.g. Gender is Male/Female, value must be Yes/No or True/False, or list of zip codes in Utah) ...more


Pixel is a small piece of code which provides information allowing a conversion to track. Pixels are more appropriately referred to as pixel code because it is a small piece of HTML code that is the size of 1x1 pixel on a computer monitor. This code contacts with LinkTrust to facilitate tracking.

Pixel Log

The pixel log allows you to view the actual pixel or post back URL that is sent to the confirmation page or fired from the LinkTrust servers.When viewing the pixel log, you will see the affiliate's pixel displayed with any tokens executed.  This allows affiliate managers to help trouble shoot affiliate pixel issues.  

If your affiliate is using a server side post back URL for tracking conversions, LinkTrust will capture and display the HTTP status code server response from the affiliate's tracking platform.  Click here for a full list of these HTTP status codes.

Pixel Placement

The Pixel Placement page allows you to place an affiliate's pixel, test the affiliate's pixel and allow affiliate to place their global pixel in the affiliate center. …more

Pixel Page

The Pixel page allows you to place a single pixel on the offer confirmation page and allows your affiliates to place their tracking pixels on the page in real time within their affiliate account in the Affiliate Center. ...more

Pixel Post

Pixel Post is a method of passing tracking information to LinkTrust via a server call, GET Post or in an image tag within HTML. This method eliminates the need for LinkTrust to track based upon cookies. ...more

Pixel Tracking Campaign

Select a pixel tracking campaign if you intend to track conversions using a pixel on the confirmation page. This is the only option for Network or Standard Licenses.

Pixel Type

Pixel Compliancy is important to understand when using confirmation pixels. The pixel compliancy chart will help you maintain tracking between your advertiser, you and the affiliate. ...more


Pop-up ads or popups are intended to attract web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well.A variation on the pop-up window is the pop-under advertisement, which opens a new browser window hidden under the active window. Pop-unders do not interrupt the user immediately and are not seen until the covering window is closed, making it more difficult to determine which web site opened them.

Postbacks via AFID

This can be accomplished by executing the pixel URL with the campaign ID (CID) and affiliate ID (AFID) appended.  This method is not considered secure because a transaction can be generated simply by knowing the campaign ID (CID) and affiliate ID (AFID).  Due to this fact, the Affiliate ID Pixel Post method can be prone to fraud.  We recommend securing the server's IP address by white listing it in LinkTrust. ...more

Power User

Power User has the same access as an administrator except a power user cannot edit other user accounts or account settings.


Prepayment is a monetary amount collected prior to a Campaign starting. This can be done to ensure a level of profitability and accountability.

Primary Affiliate Manager

The Primary Affiliate Manager is the owner of the affiliate. When using tokens in the affiliate center for the affiliate manager’s information, the information being pulled from the user account will only be the primary manager's information. An Affiliate Manager can create new affiliate accounts and view tracking and details for affiliates to whom the manager assigned. Affiliate Managers can also view and approve/deny new affiliate signups. When an Affiliate Manager approves a new signup, the affiliate is automatically assigned to the manager. Only Administrators can assign/re-assign existing affiliates to an Affiliate Manager. Affiliate Managers are restricted from viewing and modifying Campaign Details and Merchant Details.

Private Labeling

The Affiliate and Advertiser Centers can be branded with your company look. You may choose custom domains for tracking as well as stats access. ...more

PromoLink enables you to create branded promotional links which redirect to anywhere on the web. A PromoLink is used to brand your company, create promotional or memorable links primarily within mobile applications/devices, internet, television, radio and print advertisments. ...more

Propagate Additional Data

This is an option that allows LinkTrust to append any additional data which was added to the affiliate's tracking link to the landing page URL. ...more

Propagate Cookie Parameter

This feature is intended for advanced users only. This feature will propogate the 'c=0' parameter to the redirected campaign URL if that same parameter was appended to the original campaign's tracking link. To learn more about what this parameter does, click on Link Reference for a campaign for more detail.

Propagate Tracking Parameter

This feature is intended for advanced users only. This feature will propogate the 't=0' parameter to the redirected campaign URL if that same parameter was appended to the original campaign's tracking link. To learn more about what this parameter does, click on Link Reference for a campaign for more detail.

Proxy Filtering

When this feature is enabled, transactions that match the Proxy IP list will not be approved. This feature can be enabled /disabled in the Campaign’s Filters page of a campaign. ...more

Public Proxy

public proxy is a proxy server which is accessible by any Internet user. Generally, a proxy server allows users within a network group to store and forward internet services such as DNS or web pages so that the bandwidth used by the group is reduced and controlled. ...more



QR Codes

QR code is a two dimensional image that stores information. When scanned, the scanning device redirects the consumer through a LinkTrust tracking link to the advertiser’s landing page. ...more

Qualified to Click Percentage

The column allows users to see the percent of qualified/conversions to clicks percentage.This column is calculated by the Qualified[Conversions] / Clicks = %

Qualified Transactions/Conversions

Qualified transactions are the transactions recorded after any filters are applied.  Only transactions that pass filters are considered qualified.  In the case of data delivery, a qualified transaction can be one in which a lead was also accepted by at least one advertiser.


The quantity is a number that can be appended to the advertiser's pixel URL which is multiplied to the affiliate payout for flat rate based revenue tracking campaigns. This value is ignored for percentage (%) tracking campaigns. This allows for a single transaction tracked to multiply an affiliate's payout.


A typical URL containing a query string is as follows: http://server/path/program?query_string. When a server receives a request for such a page, it runs a program (if configured to do so), passing the query_string unchanged to the program. The question mark is used as a separator and is not part of the query string. ...more

QuickBooks Export

You can export your affiliate commissions right into QuickBooks by simply running the Affiliate Commissions Report within LinkTrust and clicking Export to QuickBooks. ...more



Random Domains

The Random Domain feature allows domains to be passed randomly into creatives and tracking URLs for specific campaigns where the token is used. When the [=RandomDomain=] token is used, one of the domains from the Random Domain list will be randomly selected and used. 

From the Account Settings area, download a sample of script. Once the script has been modified and uploaded to your website, you may begin using the script to redirect traffic to your tracking URL.

Example New Tracking URL:

Make sure you modify any link HTML that contains your tracking domain(<href>, <img> and <a href> ) in your tracking URL or creatives with the [=RandomDomain=] token, CID and AFID.

Example Tracking URL using Random Domain token:

Don't forget to TEST prior to campaign launch.


The Star Rating System is a rating system that allows affiliates to rate, add comments, and place their estimated cost per mille (eCPM) for an offer that they are assigned to. The star rating, comments and eCPM are available to the affiliate and campaign managers for each campaign in the Partner Center. Averages for the start rating, eCPM and the number of entries are available in the Affiliate Center. 

Re-Assign Groups

LinkTrust allows you to re-assign affiliates from one group to another. You can also create a new affiliate group before re-assigning affiliates to that new group. ...more

Reassign Current Category

You can categorize your campaign(s) for improved searching and reporting within the Partner Center and Affiliate Center. To add a new category enter the category name from the "Add a Category” area and then click the "Add" button to save your changes. ...more

Record Affiliate Payments

The Record Affiliate Payments page allows you to create and modify payments posted to an affiliate. ...more


A redirect is defined as a process of routing internet traffic (consumers or affiliates) from one web location to another.


The Referrals page shows your referred by and your referral affiliates. The referred by affiliate is the affiliate that referred you to your affiliate program. Your referral affiliates are the affiliates that this affiliate referred to your affiliate program. ...more


When visiting a webpage, the referrer or referring page is the URL of the previous webpage from which a link was followed. ...more

Remote Traffic Agent

The LinkTrust Remote Traffic Agent (RTA) allows you to run your LinkTrust clicks and impressions traffic across your own private ISP. The RTA application runs on your sever(s) and redirects tracking URLs based on a server side call to the LinkTrust system. The RTA is in the “beta” phase of development. ...more

Reply Email Address

This is the email address of the sender as it appears in the email messages sent to affiliates from your LinkTrust account. This value is used as the default reply email sent to an affiliate when they submit an application, are accepted or rejected to your network.

Report Runner

report runner has permission to view all reporting. Report runners are restricted from viewing and modifying campaign settings and details, affiliate details, and advertiser details.

Reporting URL

The Reporting URL generally refers to the location where you can view a advertiser's reporting on the internet. This reporting is provided by the advertiser and allows for the ability to easily reconcile reporting numbers between the advertiser and LinkTrust Partner.

Restrict Affiliate Username Change

This option will restrict affiliates from changing their username. By checking the box, affiliates will no longer see the option to change their username in the Affiliate Center.

Restrict Postbacks to White Listed IPs

Restrict Postbacks to White Listed IPs is a security feature that locks down the ability to post transactions into your account unless they originate from the IP addresses you listed in the IP White List. In order for this feature to use the white list functionality, you must add the known IP addresses, posting in the transaction, to the While List field on the Domains / IPs page. This feature works for all ServerSide Postbacks (ClickID and AFID) and Mobile Tracking. ...more

Restricting Affiliate Password Changes

This option will restrict affiliates from changing their password. By checking the box, affiliates will no longer see the option to change their password in the Affiliate Center.


Sometimes a buyer will want to return leads after they already accepted them in real time.  This page controls this ability.  ...more


Revenue is the money paid by advertisers or advertisers. The Revenue and Margin columns on reports are hidden by default except for with administrators. Selecting this option for a user account will allow the user to see this confidential company profitability information in reports.

Revenue Per Transaction

The Revenue Per Transaction is the amount of money earned from a advertiser for each transaction.

Revenue Type

Flat is a set monetary unit or flat amount. Percent is a percentage of the sale tracked. The revenue type is determined by how the campaign was initially created.

Rights Management

The Rights Management page allows you to determine an affiliate's campaign statistical viewing rights and the transaction export rights for the Affiliate Center and the Advertiser Center. ...more

Ring Revenue (Invoca)

Now Affiliates can drive clicks to calls.  LinkTrust has teamed up with the leading provider of pay per call services, Invoca. With the Invoca–LinkTrust integration, you can easily create and manage campaigns that drive qualified customers to your call center. ...more




Scrubkit is an automated and powerful analytical system that assists with the detection of affiliate fraud. This service is best utilized by using the Transaction Details API. Contact Scrubkit with the LinkTrust API documentation to get this setup in their system. Click Here to download the LinkTrust API Documentation. You can reach ScrubKit support by contacting Christopher Kennedy by phone (800.838.4713 x102) or with AIM (ScrubKit).

Search Fields

Setting search fields allows LinkTrust to provide optimized searching of leads on the Lead Listing and Channel Attempt Listing reports. Leads processed prior to setting a search field do not appear when a search is performed using the searchable field. We recommend setting your search field prior to capturing leads. ...more

Secure URL

Secure URL is a URL that has a security certificate (SSL) configured. Secure URLs appear as https and are used to transmit sensitive information.

Send a Message

The Send a Message page allows you to send customized emails to your affiliates. You can easily send a custom email to a variety of groups. ...more

Send Creatives

This feature allows you to quickly email creative(s), campaign details and tracking links to an affiliate. To use this feature, click the Send Creatives icon (or the checkbox from the Send Messages page) and LinkTrust will package the campaign information specific to this affiliate and email them.

Send Messages Tokens

The send message tokens allow you to customize the subject and body of each email messages to your affiliates. You do this by using a token as a place holder within your  ...more

Sensitive Affiliate Data

An Affiliate's Banking information is considered sensitive affiliate data. This information is not visable unless the right is assigned to the user.


An SEO URL is more search engine friendly then a standard querystring URL because it does not use ? or & within the querystring. example:


Server-side refers to operations that are performed by the server in a client-server relationship in computer networking. Typically, a server is a software program, such as a web server, that runs on a remote server, reachable from a user's local computer or workstation. Operations may be performed server-side because they require access to information or functionality that is not available on the client, or require typical behavior that is unreliable when it is done client-side. Image and JavaScript pixels are client-side pixels.

Shopping Cart and CRM Integration

The primary integration between LinkTrust and a 3rd party shopping cart/CRM is through using links that call LinkTrust with either a cookie of the appropriate tracking information appended. ...more

Show Star Offer Rating Averages

This option allows your affiliate to see the average star rating from all affiliates in the Affiliate Center. The affiliate will not see other affiliate's comments or eCPM.


(see SubID)

Signup Page Mode

Changing the mode of the signup page will change how the Affiliate Center signup page works.You may test your signup page mode by clicking on the Preview link after the page has been updated, the changes may take up to 60 seconds to be applied. ...more


Simple Mail Transfer Protocol (SMTP) is a de facto standard for electronic mail (e-mail) transmissions across the Internet.


Source is a way to identify how this affiliate found your business. If the affiliate signed up using a LinkTrust generated signup form, a number of sources are available. …more

Special Instructions

Campaign Special Instructions give additional helpful instructions to affiliates about a campaign. This is helpful for affiliates when learning more about the campaign prior to running it. (HTML supported)

Standard Tracking

Standard tracking refers to a number of tracking options available to users. ...more

Standard URL

Standard URL is a typical quersystring with "?" and "&" to attach value pair parameters. This format is not search engine friendly. Example:

Star Rating System

The Star Rating System allows affiliates to rate with comments and place their estimated eCPM for an offer to which they are assigned. This feedback is then available within the Partner Center for each affiliate and as an average for each campaign. Averages can be shown within the Affiliate Center also. ...more


The campaign status shows the current state of a campaign. You can control the current state of a campaign in the Partner and Affiliate Centers. The status also effects the redirection of traffic. There are five states pf a campaign: Testing, Public Live, Private Live. Paused and Dead/Expired. ...more

Sub ID

The Sub ID is an optional alphanumeric value that an affiliate can append to their tracking URL. This allows them to view conversions by these values. This is very helpful when tracking conversions for search keywords, email lists etc. The token [=SID=] is available in many areas and can be used to populate this value within area of the Partner Center. ...more

Sub ID Breakout Report

The Sub ID Breakout Report displays statistics for each sub ID tracked to a specific campaign and affiliate within the selected date range. By default, this report shows yesterday's date. Showing yesterday's stats by default reduces the load on LinkTrust servers since traffic for today is calculating in real-time. This report also displays in Summary View. To see more detailed information, select Detailed View from the dropdown. To export this report, click the Extract icon (Excel).

Subject Lines

Subject Lines are the authorized email subject values affiliates may use when advertising a campaign via email.

Submit a Lead

You can use this page to submit a lead to the campaign for the purpose of testing your validation, rules and distribution.  Begin by selecting the method for submitting the lead (Secure or Simple)...more

Suppression File

Suppression File is a file of consumer email addresses that the advertiser requires should not be part of any email advertising campaign.


Suspended generally refers to an action taken against an affiliate. Suspended affiliates are prevented from logging into the Affiliate Center or running traffic through the tracking URL. Stats are also not recorded.



Test Affiliate

The Test Affiliate page allows you to designate a single affiliate as a test affiliate for their account. The test affiliate ONLY works with CPA/CPL campaigns. The test affiliate allows you to test campaign landing pages without affecting your revenue and other vital statistics. A number of condition apply to the test affiliates account. ...more

Test Email Address

The test email address should be used to test an email message prior to sending it to your affiliates. When using this feature follow these steps: 1 - Compose your message, 2 - Enter your email address, 3 - Click "Send Test," 4 - Check your email account to confirm that the message was received and appears correctly. Finally, Once you are satisfied with your message, click "Send Message" and it will be delivered to the Recipient(s) you specified.

Tiered Commission from Referrals

This is the bonus commission earned because an affiliate they referred to your network generated commissions of their own within the time frame you specified. To adjust the percentage amount of bonus tiered commissions earned, open the account details of the affiliate.

Tier and Channel Rules

The Tier and Channel Rules page allows for the creation of rules which determine if the lead submitted contains necessary data for prior to attempting to distribute the lead to a tier or channel.  These rules are evaluated in the order in which they appear on the page.  Click and drag any rule to change its order.  When a rule fails, the system will move on to the next available tier or channel. ...more

Tier Settings

The tier settings page allows you to enable/disable a tier, change its name and distribution method.  Tiers can attempt to distribute leads to channels in three ways. ...more


Tokens are static place holders for dynamic information. By placing a token on a tracking URL or Affiliate Center page, you can dynamically pass data to a landing page or advertiser or display information in the Affiliate Center. ...more

Total Commission

This is the total amount of commission earned. This total includes the commission of the affiliate and any bonus tiered commissions.

Total Sales

The total sales is the total amount of the sale appended by a advertiser to their pixel URL for percentage (%) based revenue tracking campaigns. This value is ignored for flat rate tracking campaigns.

Tracking 202

Let your affiliates view all of their Pay Per Click data within a single interface. For more information, visit

The tracking link is your primary tracking URL used by LinkTrust and affiliates to track impressions, clicks and confirmations. To view your tracking link click "Dashboard" on the top menu and then select "Domains" on the left menu.

Tracking Method

The campaign tracking method is the methodology and technology used for a campaign to track.

Pixel tracking campaign - Allows you to using a pixel code on the Confirmation Page.

  • CPC - Cost per click
  • CPA - Cost per Acquisition / Lead

Lead capture campaign - Allows for capture of lead data and the tracking to be calculated from the data captured. 

  • CPL - Cost per (lead meaning a free registration)
  • CoReg - CoRegistration data
Tracking Parameter

Tracking parameters are values appended to a tracking URL that specify whether the transaction will track in LinkTrust or not. Track=x on a Tracking URL will cause the campaign to not track clicks or impressions.

Tracking URL

The tracking URL is the URL generated by LinkTrust and issued to affiliates. Traffic is passed through this URL which facilitates tracking. The URL is setup when your account was created and it uses the custom domain you pointed to LinkTrust and points to http://YourCustomDomain/track.aspx. This URL is automatically populated into creatives if you use the [=TrackingURL=] token. Your Tracking URL can be used in standard URL, SEO URL format in version 6.0. You can locate your tracking URL in the "Publish to the Affiliate Center" under "Settings". ...more

Tracking URL Tokens

Tracking URL tokens are tokens that can be added to the tracking URL. The tracking URL requires certain parameters to track correctly. Additional data can also be added to the tracking URL and can be stored by LinkTrust and passed on to your advertiser's landing page URL. ...more

Traffic Caps

Traffic caps allow you to set transaction levels at both the campaign or affiliate level. All caps are tallied off the approved transaction for the specific campaign they were setup for. You have the ability to specify the number of approved transactions "Per Day, "Per Month, or "In Total. Once the cap is met, LinkTrust will redirect all new clicks to the parameters specified at the campaign level "Filters" Traffic Cap. All traffic caps are “soft” or approximate caps, so it is recommended that caps are set accordingly. ...more


transaction as defined in LinkTrust is information processing that is divided into individual, indivisible operations. A transaction occures when conversions are tracked or lead is captured.

Transaction ID

The transaction ID is a numeric value that is unique for each transaction in LinkTrust. It can be used throughout the Partner Center by using the [=_TransID=] token.

Transaction Modification API

The Transaction Modification API feature makes it possible to remotely edit the affiliate's payout, advertiser's revenue, and/or the transaction approval status. You can also grant access to a advertiser and allow them to edit their own transactions. ...more




Unassign is the act of unauthorizing an affiliate who has previously been authorized or approved to run a campaign.  Unauthorized traffic through a campaign can be set to be blocked or allowed to continue on through to the advertiser.

Unassigned Affiliate

An unassigned affiliate is one in which a campaign has not been associated to their account.  Therefore, they are not authorized to run traffic to a campaign.


Unauthorized usually refers to an affiliate who has not been approved to run a campaign.  Unauthorized traffic through a campaign can be set to be blocked or allowed to continue on through to the advertiser.

Unique Clicks

Campaigns may be configured to combine unique and duplicate clicks in the click column, or separate the unique from the duplicate clicks. When the setting to separate unique from duplicates is enabled (set at the campaign level), all unique clicks will be recorded in the Click column and all non-unique clicks will be recorded it the Duplicate Clicks column. A click will only be considered “unique” if a cookie is not found for the campaign on the consumer’s computer.

Unique Impression

Campaigns may be configured to record affiliate’s unique impressions instead of total impressions. When enabled, only unique impressions will be counted in the Impressions column in reports. An impression is considered “unique” if an impression with the same IP cannot be found within the time specified in the settings.

Unit Revenue

Campaigns may be configured to record affiliate’s unique impressions instead of total impressions. When enabled, only unique impressions will be counted in the Impressions column in reports. An impression is considered “unique” if an impression with the same IP cannot be found within the time specified in the settings.

UnsubCentral Integration

UnsubCentral provides email compliance and suppression list management solutions through a secure and automated platform that simplifies suppression list updates and distribution across all parties while minimizing risks, protecting brands, often lowering costs and helping ensure compliance. ...more


The URL (Uniform Resource Locator) specifies where the identified resource is available and the protocol for retrieving it. In popular usage and many technical documents, it is often confused as a synonym for Uniform Resource Identifier (URI), which are not required to specify how to locate the resource. 

URL Encoding

Some characters cannot be part of a URL (for example, the space) and some other characters have a special meaning in a URL: for example, the character # is used to locate a point within a page; the character = is used to separate a name from a value. A query string may need to be converted to satisfy these constraints. This can be done using a schema known as URL encoding. ...more

URL Type

There are three (3) types of URL formats to choose from:
A Standard URL is a typical query string with ? and & to attach value pair parameters. This format is not search engine optimized (SEO). Example:
An SEO URL is more search engine optimized or friendly then a Standard query string URL because it does not use ? or & within the query string. example:
A Custom URL is a URL that you specify. Only use this option if you know what you are doing.

User Accounts

There are several types of user accounts available: 

  • Administrator - Has all rights.
  • Power User -  Has all rights and permissions except the ability to modify company templates & information and can view all Reports, edit and Campaigns and manage any Affiliate.
  • Normal User -
    • Affiliate Manager - By default, has the ability to view only statistics of Affiliates they are assigned to.
    • Campaign Manager - By default, has ability to view only statistics of Campaigns they are assigned to.
    • Report Runner - By default, has access to all Reports but cannot modify Campaigns or manage Affiliates.
    • Additional rights 
      • View Encrypted Lead Information (Decryptor)
      • View sensitive Affiliate Information (Banking and tax information)
      • View Financial Information (Revenue and Margin columns in Reports)
      • Adjuster (make mass statistical and financial adjustments)

User Account Status

The User Account Status checkbox allow you to disable or enable user accounts in LinkTrust. Use this feature is you wish to disable a user account.

User Agent

Each time you visit a website a variety of details about your user experience are communicated to the servers that host the site by way of a set of headers. These headers contain tokens which indicate to the server the best way to provide requested content to the user, based on their operating system, browser and which version of the software being used. This information, called the user-agent string, ensures that a server accommodates traffic from a variety of devices, (mobile, tablet etc) browsers and software.
You can view your own User Agent String in a variety of ways. A simple tool is For help understanding the elements within a string visit,



View Affiliate Payments

The Affiliate Payment Log allows you to search, import, and export affiliate payment information. To use the Affiliate Payment Log, you need to know the following: search criteria, search results, and how to use the affiliate payment Log. more...

View Rights

The View Rights page allows you to determine an affiliate's campaign statistical viewing rights and the transaction export rights for the Affiliate Center and the Advertiser Center. This help page discusses the following: Statistical Viewing Rights, Transaction Export Rights and How to Modify Rights. ...more





Conversion statistics that exceed the following percentage rates are flagged as a warning to help prevent fraud: 33% - Click Through Rate (CTR), 15% - Scrub Rate, 10% - Click to Approved Rate (CTA).



XML and JSON Response

The default response format is based upon the format of the data submitted.  For instance, if you post via query string or form post, a redirect URL will be returned.  If a lead is submitted via XML, an XML response is returned.  If a lead is submitted via JSON, a JSON response is returned. ...more





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