Data Retention Policy

Data retention is a complicated balancing act.  We understand that maintaining our customer’s data is important to normal business operations. LinkTrust has developed a data retention plan that provides an effective balance between the two following areas of focus for our customers:

  1. Access to data in the system for a sufficient length of time to perform normal business functions.
  2. Maintenance of the health and viability of LinkTrust databases to ensure the stability, security, and speed of the system.

Important: We recommend exporting reports, clicks and transaction data monthly via your account or the APIs if you wish to have a copy of your reporting data past 18 months. Please contact support for data older than 18 months. A recovery fee is charged to retrieve data that is older than 18 months. Our data retention policy may be updated or change without notice. Please refer back to this page for any updates.

Data Archived After... Description
Click Data 2 Months This is click data and as seen in the Click Listing report.

Conversion Data
(CPC and CPA/CPL Campaigns)

10 Months This is conversion data as seen in the Transaction Details report.
Lead Data 6 Months This is the transaction data as seen in the Lead Listing reports.
Reporting Data 18 Months

This is reporting data as seen in the Campaign Performance report, Affiliate Performance report, Commission Report, Creative Report, Sub ID report, Step Report etc.


Duplicate Filters Data
(Impressions and Clicks)
60 Days These filters are configured on a per campaign basis.  Duplicate Impression and Click filters are enabled in Filters of your Campaign Details.  This raw data is not visible in LinkTrust.
User Log Data 6 Months

This is the data displayed for these logs: User Logins, Affiliate Logins, Merchant Logins and Affiliate Export logs.


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