Pixel Campaign Creation

Overview Add a Campaign Add an Affiliate Reporting & Testing Customize Account

Now that you’ve customized your emails and affiliate center, you can build a campaign. After hovering over Campaigns from the top menu bar, go to Add > New Campaign and put in the appropriate information.

Campaign Status:

Under Additional Options, you can set the status of the campaign. The Testing status indicates a test Campaign. Both the Public Live and Private Live options are similar in that they allow affiliates to get the creatives and tracking links, however a Public Live offer lets affiliates see the campaign in the Affiliate Center and request the offer, while a Private Live status hides it and you get to decide who runs it. A Paused campaign is one that is getting ready to expire or might have problems. The Paused campaign still allows traffic to go through as normal but it doesn’t allow the affiliate to get new tracking links or creatives. Lastly, a Dead campaign is one that you would like to hide from everyone’s view.

Pixel Type:

For the Pixel Type, most clients select JavaScript for cookie-based tracking. By selecting Server Side, when it’s more delayed reporting or an app reporting like for a mobile phone. You can also place in the revenue you are earning per transaction and the default affiliate payout. Once you’ve created a campaign, you’ll be redirected to a page of all of the details where you can customize further, but these default setting will be sufficient for any Cookie-based tracking. For more information on creating a campaign visit here.


Now that the campaign has its basic setup completed, there are a few filters that you can apply. You can choose whether or not you want to track unique or duplicate when it comes to impression or clicks.  You can also select geo-targeting and choose which countries can access certain offers. 

 For more information on Filters click here.

Before You Begin Running Traffic:

  • First and foremost, if you’re an advertiser, you’ll need affiliates
  • Once you’ve secured an affiliate base, ask them if they have a confirmation pixel for their own tracking system
  • If your affiliates have a confirmation pixel, you’ll need to place it in the affiliate details section of LinkTrust
  • Next, place the confirmation pixel generated by LinkTrust on the confirmation page

Once you’ve followed these steps, you can start generating traffic. The affiliate will take your tracking link and place it in their system. When the customer likes the banner or creative,  they’ll click on it, which will automatically redirect them to the affiliate, then on to LinkTrust and drop a cookie on the consumer’s machine. LinkTrust will then redirect them to the landing page, again dropping a LinkTrust cookie on the consumer’s machine.

Once the consumer lands on the confirmation page, the LinkTrust confirmation pixel is placed on that page.  When the pixel fires it will find the LinkTrust cookie, consume it and report back to LinkTrust. Now that this transaction has been successfully recorded, Link trust knows who generated that transaction and can take the affiliate’s confirmation pixel and pull it down to the confirmation page. Once the affiliates confirmation pixel fires it locates the affiliate’s cookie, consumes it and reports back to their system.

The basic mathematical format for the whole transaction is pretty simple:The tracking URL will drop the cookie; that cookie plus the confirmation pixel will equal a successful transaction

Continue to Step 2 >


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